Decision Equity The Ultimate Metric to Connect Marketing Actions to Profits
Ebook from IG Library ; More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make financially sound market...
में बचाया:
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Business Expert Press
2011
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| विषय: | |
| ऑनलाइन पहुंच: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38225 |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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