Sanders, G. L. (2011). Developing New Products and Services: Learning, Differentiation, and Innovation. Business Expert Press.
Styl ChicagoSanders, G. Lawrence. Developing New Products and Services: Learning, Differentiation, and Innovation. Business Expert Press, 2011.
Citace podle MLASanders, G. Lawrence. Developing New Products and Services: Learning, Differentiation, and Innovation. Business Expert Press, 2011.
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