Developing New Products and Services Learning, Differentiation, and Innovation

Ebook from IG Library ; The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich version...

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Détails bibliographiques
Auteur principal: Sanders, G. Lawrence
Format: Livre
Langue:Undetermined
Publié: Business Expert Press 2011
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Accès en ligne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38276
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