Corporate Communication Tactical Guidelines for Strategic Practice

Ebook from IG Library ; The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century co...

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Bibliographic Details
Main Author: Goodman, Michael B
Other Authors: Hirsch, Peter B
Format: Book
Language:Undetermined
Published: Business Expert Press 2012
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38314
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một