Essential Concepts of Cross-Cultural Management Building on What We All Share

Ebook from IG Library ; You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce—“to help you understand and appreciate the economic, political, and technological context in which international business operates.” But this defined...

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Autor principal: Beer, Lawrence A
Altres autors: Sauter, Margaret
Format: Llibre
Idioma:Undetermined
Publicat: Business Expert Press 2012
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Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38339
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Sumari:Ebook from IG Library ; You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce—“to help you understand and appreciate the economic, political, and technological context in which international business operates.” But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture.
Descripció física:196Pages