Customer-Driven Budgeting: Prepare, Engage, Execute The Small Business Guide for Growth

Ebook from IG Library ; This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-Driven Budgeting offers a complete guide that covers every step in the budgeti...

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Bibliographic Details
Main Author: Talbot, Floyd
Format: Book
Language:Undetermined
Published: Business Expert Press 2012
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38404
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
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Summary:Ebook from IG Library ; This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Customer-Driven Budgeting offers a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. It emphasizes that the budget is the starting point and catalyst for gaining customers. The budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it.
Physical Description:221Pages