Lowenstein, M. W. (2014). Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications. Business Expert Press.
Citação norma ChicagoLowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications. Business Expert Press, 2014.
Citação norma MLALowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications. Business Expert Press, 2014.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.