Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Ebook from IG Library ; Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers--not organizations-- now control the decision-making dynamics and ho...
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| Format: | Knjiga |
| Jezik: | Undetermined |
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Business Expert Press
2014
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| Teme: | |
| Online pristup: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38576 |
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