Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Ebook from IG Library ; Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers--not organizations-- now control the decision-making dynamics and ho...

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Bibliographic Details
Main Author: Lowenstein, Michael W
Format: Book
Language:Undetermined
Published: Business Expert Press 2014
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Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38576
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một