Tâm lý học quản trị kinh doanh

Nội dung gồm 7 chương. Ch.1 - Những vấn đề chung của tâm lý học quản trị kinh doanh; Ch.2 - Tâm lý người tiêu dùng; Ch.3 - Hoạt động bán hàng và tâm lý người bán hàng; Ch.4 - Tập thể sản xuất kinh doanh; Ch.5 - Quản trị nhân sự trong sản xuất kinh...

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Bibliographic Details
Main Author:	Nguyễn, Hữu Thụ
Format:	Book
Language:	Undetermined
Published:	H. Đại học Quốc gia Hà Nội 2009
Subjects:	Quản trị kinh doanh ; Tâm lý học
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=6772
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Nội dung gồm 7 chương. Ch.1 - Những vấn đề chung của tâm lý học quản trị kinh doanh; Ch.2 - Tâm lý người tiêu dùng; Ch.3 - Hoạt động bán hàng và tâm lý người bán hàng; Ch.4 - Tập thể sản xuất kinh doanh; Ch.5 - Quản trị nhân sự trong sản xuất kinh doanh; Ch.6 - Chân dung nhân cách nhà kinh doanh; Ch.7- Quảng cáo thương mại với tâm lý tiêu dùng.
Physical Description:	251tr.

Tâm lý học quản trị kinh doanh

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