Giáo trình quản trị chiến lược

Giới thiệu chung về doanh nghiệp và quản trị doanh nghiệp. Những vấn đề chung về chiến lược và quản trị chiến lược. Tầm nhìn, sứ mạng và mục tiêu chiến lược của doanh nghiệp. Phân tích môi trường kinh doanh, nội bộ doanh nghiệp, chiến...

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Bibliographic Details
Main Author:	Nguyễn, Ngọc Sơn
Format:	Book
Language:	Undetermined
Published:	H. Giáo dục Việt Nam 2010
Subjects:	Chiến lược; Cạnh tranh ; Doanh nghiệp; Kinh doanh; Quản trị; Giáo trình
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=7377
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Giới thiệu chung về doanh nghiệp và quản trị doanh nghiệp. Những vấn đề chung về chiến lược và quản trị chiến lược. Tầm nhìn, sứ mạng và mục tiêu chiến lược của doanh nghiệp. Phân tích môi trường kinh doanh, nội bộ doanh nghiệp, chiến lược cạnh tranh, chiến lược phát triển hoạt động kinh doanh, tổ chức thực hiện chiến lược
Physical Description:	183tr

Giáo trình quản trị chiến lược

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