Marketing căn bản /

Mã QR

Marketing căn bản /

Hiển thị phiên bản (3) khác

Cuốn sách này được viết thành 4 phần gồm 10 chương.

שמור ב:

מידע ביבליוגרפי
מחבר ראשי:	Quách Thị Bửu Châu
מחברים אחרים:	Đinh Tiên Minh, Nguyễn Công Dũng, Đào Hoài Nam, Nguyễn Văn Trưng
פורמט:	ספר
שפה:	Vietnamese
יצא לאור:	TP. Hồ Chí Minh : Nhà xuất bản Lao động , 2007
נושאים:	Marketing căn bản
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

תיאור
סיכום:	Cuốn sách này được viết thành 4 phần gồm 10 chương. Phần 1: Giới thiệu về Marketing Chương 1: Nhập môn Marketing Phần 2: Môi trường Marketing, lựa chọn thị trường mục tiêu. Chương 2: Môi trường Marketing Chương 3: Hành vi khách hàng. Chương 4: Nghiên cứu Marketing Chương 5: Phân khúc, lựa chọn và định vị thị trường. Phần 3: các chiến lược Marketing Chương 6: Chiến lược sản phẩm. Chương 7: Chiến lược định giá. Chương 8: Chiến lược phân phối. Chương 9: Chiến lược xúc tiến. Phần 4: Tổ chức thực hiện Marketing Chương 10: Lập kế hoạch, tổ chức, thực hiện và kiểm soát Marketing
תיאור פיזי:	245tr. ; 21cm