Marketing căn bản /

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Marketing căn bản /

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Cuốn sách này được viết thành 4 phần gồm 10 chương.

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Bibliographic Details
Main Author:	Quách Thị Bửu Châu
Other Authors:	Đinh Tiên Minh, Nguyễn Công Dũng, Đào Hoài Nam, Nguyễn Văn Trưng
Format:	Book
Language:	Vietnamese
Published:	TP. Hồ Chí Minh : Nhà xuất bản Lao động , 2007
Subjects:	Marketing căn bản
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Cuốn sách này được viết thành 4 phần gồm 10 chương. Phần 1: Giới thiệu về Marketing Chương 1: Nhập môn Marketing Phần 2: Môi trường Marketing, lựa chọn thị trường mục tiêu. Chương 2: Môi trường Marketing Chương 3: Hành vi khách hàng. Chương 4: Nghiên cứu Marketing Chương 5: Phân khúc, lựa chọn và định vị thị trường. Phần 3: các chiến lược Marketing Chương 6: Chiến lược sản phẩm. Chương 7: Chiến lược định giá. Chương 8: Chiến lược phân phối. Chương 9: Chiến lược xúc tiến. Phần 4: Tổ chức thực hiện Marketing Chương 10: Lập kế hoạch, tổ chức, thực hiện và kiểm soát Marketing
Physical Description:	245tr. ; 21cm