Matchmakers : the new economics of multisided platforms /

In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they d...

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Opis bibliograficzny
Główni autorzy: Evans, David S. 1954- (Autor), Schmalensee, Richard (Autor)
Format: Książka
Język:English
Wydane: Boston, Massachusetts : Harvard Business Review Press, 2016
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Opis
Streszczenie:In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Opis fizyczny:x, 260 pages ; 24 cm
Bibliografia:Includes bibliographial references (pages 213-246) and index.
ISBN:9781633691728 (alk. paper)