The new global roadmap : enduring strategies for turbulent times /
Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can businesses do to cont...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston, Masachusetts :
Harvard Business Review Press,
2018
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Sumário:
- Part I. Mapping globalization: what is, and isn't, changing: The state of globalization
- Globalization and shocks
- Globalization in the long run
- Part II. Managing globalization: spanning the world: Strategy: how to compete
- Presence: where to compete
- Architecture: how to connect
- Nonmarket strategy: anger and its management.