Entrepreneurial you : monetize your expertise create multiple income streams and thrive /

What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent...

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Bibliographic Details
Main Author: Clark, Dorie (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, 2017
Subjects:
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Table of Contents:
  • Prologue: Why I wrote this book
  • Part I. Build your brand: The entrepreneurial opportunity
  • First become a trusted source
  • Part II. Monetize your expertise: The courage to monetize
  • Become a coach/consultant
  • Build a speaking practice
  • Build a following through podcasting
  • Develop your audience by blogging and vlogging
  • Bring your followers together
  • Part III. Extend your reach and impact online: Leverage your platform by creating an online course
  • Create digital products and online communities
  • Leverage intellectual property - affiliate marketing and joint ventures
  • Live the life you want.