Entrepreneurial you : monetize your expertise create multiple income streams and thrive /
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press,
2017
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Table of Contents:
- Prologue: Why I wrote this book
- Part I. Build your brand: The entrepreneurial opportunity
- First become a trusted source
- Part II. Monetize your expertise: The courage to monetize
- Become a coach/consultant
- Build a speaking practice
- Build a following through podcasting
- Develop your audience by blogging and vlogging
- Bring your followers together
- Part III. Extend your reach and impact online: Leverage your platform by creating an online course
- Create digital products and online communities
- Leverage intellectual property - affiliate marketing and joint ventures
- Live the life you want.