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Podrobná bibliografie
Hlavní autor:	Dương Hữu Hạnh
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	Tp,Hồ Chí Minh : Thống Kê , 2001
Vydání:	In lần thứ 1
Témata:	Kinh tế Thị trường xuất khẩu
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Popis
Shrnutí:	Cuốn sách gồm các chương sau: Chương 1: Lý do cần phải thực hiện nghiên cứu thị trường Chương 2: Thẩm định tiềm năng thị trường Chương 3: Làm thế nào thương mại hóa sản phẩm hay nghiên cứu sản phẩm Chương 4: Nghiên cứu về các thực hành marketing Chương 5: Các nguồn thông tin và nghiên cứu tại bàn hay tài liệu Chương 6: Phương thức thông dụng về nghiên cứu tài liệu Chương 7: Nghiên cứu hiện trường Chương 8: THiết lập bảng câu hói Chương 9: Các Kỹ thuật phỏng vấn Chương 10: Chọn mẫu Chương 11: Các kỹ thuật nghiên cứu đặc biệt Chương 12: Chuẩn bị các dữ kiện để phân tích Chương 13: Phân tích các kết quả nghiên cứu và báo cáo Chương 14: Trình bày kết quả nghiên cứu và báo cáo
Fyzický popis:	300tr. ; 21 cm