Chiến lược & chính sách kinh doanh /

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Chiến lược & chính sách kinh doanh /

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Nội dung cuốn sách gồm:

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Bibliographic Details
Main Author:	Nguyễn Thị Liên Diệp
Other Authors:	Phạm Văn Nam
Format:	Book
Language:	Vietnamese
Published:	Tp,Hồ Chí Minh : Thống Kê , 2003
Edition:	In lần thứ 1
Subjects:	Kinh tế > Chiến lược > Chính sách kinh doanh
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm: Chương 1: Nhập môn Chương 2: Nghiên cứu môi trường Chương 3: Phân tích nội bộ Chương 4: Phân tích môi trường và hệ thống thông tin QT Chương 5: Xác định sứ mạng và mục tiêu Chương 6: Xây dựng chiến lược để lựa chọn Chương 7: Chọn lưạ ở các đơn vị kinh doanh và các chức năng Chương 8: Chiến lược ở các đơn vị kinh doanh và các chức năng Chương 9: Thực hiện chiến lược Chương 10: Kiểm tra, đánh giá chiến lược
Physical Description:	401tr. ; 21 cm