Marketing (Điều hành tiếp thị ) /

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Marketing (Điều hành tiếp thị ) /

Nội dung cuốn sách gồm có 4 chương :

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Bibliographic Details
Main Author:	Nguyễn Ngọc Thạch
Format:	Book
Language:	Vietnamese
Published:	H. : Nhà xuất bản Hà nội , 2000
Edition:	In lần thứ 1
Subjects:	Marketing
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm có 4 chương : Chương 1 : Qúa trình tiếp thị và thái độ người tiêu dùng Chương 2 : Triển khai và định giá sản phẩm Chương 3 : Khuyến mãi hàng hóa và dịch vụ Chương 4 : Phân phối hàng hóa và dịch vụ
Physical Description:	175tr. ; 19cm