Quản trị thương hiệu hàng hóa-Lý thuyết và thực tiễn /

Cuốn sách viết về thương hiệu tương đối hệ thống và toàn diện, tập trung nghiên cứu khía cạnh marketing của thương hiệu, làm rõ việc xây dựng và quản lý thương hiệu là một quá trình làm marketing liên tục của các doanh nghiệp trên thị t...

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Bibliographic Details
Main Author:	Trương Đình Chiến (Chủ biên)
Format:	Book
Language:	Vietnamese
Published:	H. : Thống Kê , 2005
Edition:	In lần thứ 1
Subjects:	Quản trị thương hiệu
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Quản trị thương hiệu hàng hóa-Lý thuyết và thực tiễn /

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