Market - Based Management - Strategies for Growing Customer Value and Profitability /
Contents:
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
London :
Premier Hall PTR ,
2009
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| Edition: | In lần thứ 1 |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | Contents: Chapter 1: Customer Forcus and Profibitability Chapter 2: Marketing Performance and Marketing Chapter 3: Market Potential, market demand and market share Chapter 4: The customer exprience and value creation Chapter 5: Market segmentation and segmentation strategies Chapter 6: Competitior analysis and sources of advantage Chapter 7: Product positioning, branding , and product line stragegies Chapter 8: Value - based pricing and pricing strategies Chapter 9: Marketing channels and channel mapping Chapter 10: Marketing communications and customer response Chapter 11: Portfolio analysis and stragetic market planning Chapter 12: Offensive strategies Chapter 13: Deffensive strategies Chapter 14: Building a merketing plan Chapter 15: Performance matrics and strategy implementation Chapter 16: Market - based and managment and financial performance |
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| Physical Description: | 515tr. ; 29 cm |
| ISBN: | 0132336537 |