Market - Based Management - Strategies for Growing Customer Value and Profitability /

Market - Based Management - Strategies for Growing Customer Value and Profitability /

Contents:

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Библиографические подробности
Главный автор: J. Best Roger
Формат: ‌
Язык:Vietnamese
Опубликовано: London : Premier Hall PTR , 2009
Редактирование:In lần thứ 1
Предметы:
Marketing
Management
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Описание
Итог:Contents:
Chapter 1: Customer Forcus and Profibitability
Chapter 2: Marketing Performance and Marketing
Chapter 3: Market Potential, market demand and market share
Chapter 4: The customer exprience and value creation
Chapter 5: Market segmentation and segmentation strategies
Chapter 6: Competitior analysis and sources of advantage
Chapter 7: Product positioning, branding , and product line stragegies
Chapter 8: Value - based pricing and pricing strategies
Chapter 9: Marketing channels and channel mapping
Chapter 10: Marketing communications and customer response
Chapter 11: Portfolio analysis and stragetic market planning
Chapter 12: Offensive strategies
Chapter 13: Deffensive strategies
Chapter 14: Building a merketing plan
Chapter 15: Performance matrics and strategy implementation
Chapter 16: Market - based and managment and financial performance
Объем:515tr. ; 29 cm
ISBN:0132336537

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