Canadian Marketing Cases and Concepts /
Contents:
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | , , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Vietnamese |
| Έκδοση: |
Canada :
Allyn and Bacon ,
1978
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| Έκδοση: | In lần thứ 1 |
| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Περίληψη: | Contents: Chapter 1: Learning from making decisions Chapter 2: Marketing strategy Formalation: Introduction Chapter 3: Buyer Behavior analysis Chapter 4: Positioning Chapter 5: Product Decisions Chapter 6: Pricing Decisions Chapter 7: Channel Decisions Chapter 8: Sales Force Secisions Chapter 9: Marketing Communications Secisions Chapter 10:Marketing decision making in the Public Arena Chapter 11: Marketing Reasarch Chapter 12: Markeitng srategy formulations review and preview |
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| Φυσική περιγραφή: | 663tr. ; 27 cm |
| ISBN: | 0205061028 |