| 总结: | Contents: Chapter 1: Learning from making decisions Chapter 2: Marketing strategy Formalation: Introduction Chapter 3: Buyer Behavior analysis Chapter 4: Positioning Chapter 5: Product Decisions Chapter 6: Pricing Decisions Chapter 7: Channel Decisions Chapter 8: Sales Force Secisions Chapter 9: Marketing Communications Secisions Chapter 10:Marketing decision making in the Public Arena Chapter 11: Marketing Reasarch Chapter 12: Markeitng srategy formulations review and preview |
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| 实物描述: | 663tr. ; 27 cm |
| ISBN: | 0205061028 |