Canadian Marketing Cases and Concepts /

Canadian Marketing Cases and Concepts /

Contents:

Guardat en:
Dades bibliogràfiques
Autor principal: G. Hardy Kenneth
Altres autors: R. Pearce Michael, C. Kinnear Thomas, B. Ryans Adrian
Format: Llibre
Idioma:Vietnamese
Publicat: Canada : Allyn and Bacon , 1978
Edició:In lần thứ 1
Matèries:
Economics
Marketing
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Descripció
Sumari:Contents:
Chapter 1: Learning from making decisions
Chapter 2: Marketing strategy Formalation: Introduction
Chapter 3: Buyer Behavior analysis
Chapter 4: Positioning
Chapter 5: Product Decisions
Chapter 6: Pricing Decisions
Chapter 7: Channel Decisions
Chapter 8: Sales Force Secisions
Chapter 9: Marketing Communications Secisions
Chapter 10:Marketing decision making in the Public Arena
Chapter 11: Marketing Reasarch
Chapter 12: Markeitng srategy formulations review and preview
Descripció física:663tr. ; 27 cm
ISBN:0205061028

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