Strategic Management and Business Policy /

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Bibliographic Details
Main Author: L. Wheelen Thomas
Other Authors: J. David Hunger
Format: Book
Language:Vietnamese
Published: American : Addison Wesley , 1989
Edition:In lần thứ 1
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Description
Summary:Contents:
Part 1: Introduction to Strategic Management and Business Policy
Part 2: Scanning the Environment
Part 3: Strategy Formulation
Part 4: Strategy Implementation and control
Part 5: Other Strategic Concerns
Part 6: Cases in Strategic Management
Physical Description:1096tr. ; 27 cm