Marketing Decision Making: A Model Bulding Approach /
Part 1: Macromarketing decision theory
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | Vietnamese |
| Publié: |
U.S.A :
Holt, Rinehart and Winston ,
1971
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| Édition: | In lần thứ 1 |
| Sujets: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Résumé: | Part 1: Macromarketing decision theory Part 2: Micromarketing decision models Part 3: Models of market behavior Part 4: From theory to practice |
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| Description matérielle: | 720tr. ; 23 cm |