Marketing - Lý luận và thực hành /

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Marketing - Lý luận và thực hành /

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Nội dung cuốn sách gồm:

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書誌詳細
第一著者:	Ngô Công Thành
フォーマット:	図書
言語:	Vietnamese
出版事項:	Tp,Hồ Chí Minh : Đại Học Kinh Tế TPHCM , 2003
版:	In lần thứ 1
主題:	Kinh tế > Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

その他の書誌記述
要約:	Nội dung cuốn sách gồm: Chương 1 : Chương 1: Marketing và vai trò của nó trong nền kinh tế thị trường Chương 2: Thị trường và ứng dụng marketing Chương 3: Bản chất nhu cầu của người tiêu dùng Chương 4: Phương pháp luận để nghiên cứu nhu cầu của người tiêu dùng Chương 5: Chiến lược sản phẩm Chương 6: Chiến lược giá Chương 7: Chiến lượ phân phối Chương 8: Chiến lược khuyến mãi trong nền kinh tế thị trường Chương 9: Tổ chức bộ máy marketing trong thực tiễn
物理的記述:	201tr. ; 20 cm

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