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Marketing - Lý luận và thực hành /

Veure altres versions (4)

Nội dung cuốn sách gồm:

Guardat en:

Dades bibliogràfiques
Autor principal:	Ngô Công Thành
Format:	Llibre
Idioma:	Vietnamese
Publicat:	Tp,Hồ Chí Minh : Đại Học Kinh Tế TPHCM , 2003
Edició:	In lần thứ 1
Matèries:	Kinh tế > Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Descripció
Sumari:	Nội dung cuốn sách gồm: Chương 1 : Chương 1: Marketing và vai trò của nó trong nền kinh tế thị trường Chương 2: Thị trường và ứng dụng marketing Chương 3: Bản chất nhu cầu của người tiêu dùng Chương 4: Phương pháp luận để nghiên cứu nhu cầu của người tiêu dùng Chương 5: Chiến lược sản phẩm Chương 6: Chiến lược giá Chương 7: Chiến lượ phân phối Chương 8: Chiến lược khuyến mãi trong nền kinh tế thị trường Chương 9: Tổ chức bộ máy marketing trong thực tiễn
Descripció física:	201tr. ; 20 cm

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