Marketing trực tiếp /

Marketing là một trong những môn học rất quan trọng của nền kinh tế thị trường: môn học mà tất cả các nước có nền kinh tế phát triển đều chú trọng. Vì vậy đáp ứng nhu cầu ngày một nâng cao của dân trí. Đây là một công trình biên soạn d...

Full description

Saved in:

Bibliographic Details
Main Author:	Ngô Công Thành
Format:	Book
Language:	Vietnamese
Published:	Tp. HCM : Đại Học Kinh Tế TPHCM , 2004
Edition:	In lần thứ 1
Subjects:	Kinh tế > Thị trường > Cung cầu Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Marketing là một trong những môn học rất quan trọng của nền kinh tế thị trường: môn học mà tất cả các nước có nền kinh tế phát triển đều chú trọng. Vì vậy đáp ứng nhu cầu ngày một nâng cao của dân trí. Đây là một công trình biên soạn dựa trên kiến thức của các chuyên gia kinh tế hàng đầu về lĩnh vực marketing. Nội dung cuốn sách gồm: Chương 1: Bản chất và tầm quan trọng của marketing trực tiếp Chương 2: Phân loại và ứng dụng direct marketing Chương 3: Thương mại điện tử
Physical Description:	41tr. ; 20.5 cm

Marketing trực tiếp /

Similar Items