International Management: Text and Cases /

Beamish, Morrison, Rosenweig and Inkpen’s, International Management, 5e is an “international”, international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focu...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: W. Beamish Paul
Awduron Eraill: J. Morrison Allen, C. Inkpen Andrew, M. Rosenzweig Philip
Fformat: Llyfr
Iaith:Vietnamese
Cyhoeddwyd: American : Mc Graw Hill Irwin , 2003
Rhifyn:Tái bản lần thứ 6
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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020 # # |a 978-0072485813 
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245 0 0 |a International Management: Text and Cases /  |c W. Beamish Paul, ...[et al.] 
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260 # # |a American :  |b Mc Graw Hill Irwin ,  |c 2003 
300 # # |a 752tr. 
520 # # |a Beamish, Morrison, Rosenweig and Inkpen’s, International Management, 5e is an “international”, international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people “everywhere”. It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen , four highly-experienced international business teachers/researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade. 
650 # 4 |a International Business enterpries--Managment 
650 # 4 |a International business enterprises--Management--Case studies 
700 0 # |a J. Morrison Allen 
700 0 # |a C. Inkpen Andrew 
700 0 # |a M. Rosenzweig Philip