K. Johansson Johny. (2006). Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing). New York: Mc Graw Hill.
Citação norma ChicagoK. Johansson Johny. Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing). New York: Mc Graw Hill, 2006.
Citação norma MLAK. Johansson Johny. Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing). New York: Mc Graw Hill, 2006.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.