Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) /

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. Th...

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Bibliografski detalji
Glavni autor: K. Johansson Johny
Format: Knjiga
Jezik:Vietnamese
Izdano: New York : Mc Graw Hill , 2006
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng