D.Perreault William, McCarthy E.Jerome, & P. Cannon Joseph. (2010). Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill.
Παραπομπή Chicago StyleD.Perreault William, McCarthy E.Jerome, και P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
Παραπομπή MLAD.Perreault William, McCarthy E.Jerome, και P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.