D.Perreault William, McCarthy E.Jerome, & P. Cannon Joseph. (2010). Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill.
Chicago ZitierstilD.Perreault William, McCarthy E.Jerome, und P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
MLA ZitierstilD.Perreault William, McCarthy E.Jerome, und P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.