D.Perreault William, McCarthy E.Jerome, & P. Cannon Joseph. (2010). Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill.
Styl ChicagoD.Perreault William, McCarthy E.Jerome, a P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
Citace podle MLAD.Perreault William, McCarthy E.Jerome, a P. Cannon Joseph. Essentials of Marketing: A Marketing Strategy Planning Approach. American: McGraw -Hill, 2010.
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