Essentials of Marketing: a Marketing Strategy Planning Approach /
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...
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| Other Authors: | , |
| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
McGraw -Hill ,
2010
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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