Marketing /

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def...

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Bibliografski detalji
Glavni autor: Grewal Dhruv
Daljnji autori: Levy Michael
Format: Knjiga
Jezik:Vietnamese
Izdano: American : Mc Graw Hill , 2009
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng