Walker Orville C, & Mullins John W. (2010). Marketing Strategy: A Decision Focused Approach (Tái bản lần thứ 7.). NewYork: Mc Graw-Hill.
Chicago Style CitationWalker Orville C, and Mullins John W. Marketing Strategy: A Decision Focused Approach. Tái bản lần thứ 7. NewYork: Mc Graw-Hill, 2010.
MLA CitationWalker Orville C, and Mullins John W. Marketing Strategy: A Decision Focused Approach. Tái bản lần thứ 7. NewYork: Mc Graw-Hill, 2010.
Warning: These citations may not always be 100% accurate.