Marketing Strategy: A Decision Focused Approach /

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...

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Bibliografiska uppgifter
Huvudupphovsman: Walker Orville C
Övriga upphovsmän: Mullins John W
Materialtyp: Bok
Språk:Vietnamese
Publicerad: NewYork : Mc Graw-Hill , 2010
Upplaga:Tái bản lần thứ 7
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng