Marketing Strategy: A Decision Focused Approach /
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
NewYork :
Mc Graw-Hill ,
2010
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| Edition: | Tái bản lần thứ 7 |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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