Entrepreneurship: A Small Business Approach /

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and b...

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Detalhes bibliográficos
Autor principal: Bruton Garry D
Outros Autores: Bamford Charles E
Formato: Livro
Idioma:Vietnamese
Publicado em: NewYork : Mc Graw Hill Higher Education , 2010
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Descrição
Resumo:Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.
Descrição Física:368tr.
ISBN:0073403113