Formulation, Implementation, and Control of Competitive Strategy /
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only versio...
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
McGraw Hill/Irwin ,
2005
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| Edition: | Tái bản lần thứ 9 |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text. |
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| Physical Description: | 392tr. ; 26cm |
| ISBN: | 0-07-294688-1 |