Formulation, Implementation, and Control of Competitive Strategy /

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only versio...

Полное описание

Сохранить в:
Библиографические подробности
Главный автор: Pearce II John A
Другие авторы: Robinson Richard B
Формат:
Язык:Vietnamese
Опубликовано: American : McGraw Hill/Irwin , 2005
Редактирование:Tái bản lần thứ 9
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Описание
Итог:Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinson’s STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
Объем:392tr. ; 26cm
ISBN:0-07-294688-1