D.Perreault William, & Mc Carthy E.Jerome. (2008). Basic Marketing A Marketing Strategy Planning Approach (Tái bản lần thứ 16.). American: McGraw -Hill.
Παραπομπή Chicago StyleD.Perreault William, και Mc Carthy E.Jerome. Basic Marketing A Marketing Strategy Planning Approach. Tái bản lần thứ 16. American: McGraw -Hill, 2008.
Παραπομπή MLAD.Perreault William, και Mc Carthy E.Jerome. Basic Marketing A Marketing Strategy Planning Approach. Tái bản lần thứ 16. American: McGraw -Hill, 2008.
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