Basic Marketing A Marketing Strategy Planning Approach /

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...

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Bibliografische gegevens
Hoofdauteur: D.Perreault William
Andere auteurs: Mc Carthy E.Jerome
Formaat: Boek
Taal:Vietnamese
Gepubliceerd in: American : McGraw -Hill , 2008
Editie:Tái bản lần thứ 16
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng