Basic Marketing A Marketing Strategy Planning Approach /

The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding wh...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: D.Perreault William
Beste egile batzuk: Mc Carthy E.Jerome
Formatua: Liburua
Hizkuntza:Vietnamese
Argitaratua: American : McGraw -Hill , 2008
Edizioa:Tái bản lần thứ 16
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng