Reinventing you : define your brand, imagine your future /

"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, bu...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Clark, Dorie.
التنسيق: كتاب
اللغة:English
منشور في: Boston, Mass. : Harvard Business Review Press, [2013]
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
الوصف
الملخص:"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. Reinventing You is a critical step on your road to success"--
وصف مادي:226 pages ; 22 c
ردمك:9781422144138 (hardback)