Online community management for dummies /

Annotation

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Ng, Deborah.
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011.
Những chủ đề:
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
LEADER 02831cam a2200349 a 4500
001 TVCDKTCT87691
005 20161117155145.8
008 111021s2011 njua 001 0 eng d
980 \ \ |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng 
024 |a RG_1 #1 eb0 i1 
010 |a 2011941692 
015 |a GBB178123   |2 bnb 
016 7 |a 015837165   |2 Uk 
020 |a 9781118099179 (pbk.) 
035 |a (OCoLC)ocn751741981 
040 |a UKMGB   |b eng   |c UKMGB   |d YDXCP   |d BKL   |d TAC   |d BWX   |d BDX   |d S4S   |d DLC 
042 |a lccopycat 
050 0 0 |a HM851   |b .N5 2011 
082 0 4 |a 658.872   |b O-431-I 
100 1 |a Ng, Deborah. 
245 1 0 |a Online community management for dummies /   |c Deborah Ng. 
260 |a Hoboken, N.J. :   |b Wiley ;   |a Chichester :   |b John Wiley [distributor],   |c 2011. 
300 |a 314 p. ;   |c 24 cm. 
500 |a Includes index. 
520 8 |a Annotation   |b Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more. 
541 # # |a Tặng 
650 0 |a Internet marketing. 
650 0 |a Marketing   |x Management. 
650 0 |a Online social networks   |x Management. 
841 # # |b Kho Sách   |j 100048572, 100048639 
906 |a 7   |b cbc   |c copycat   |d 2   |e ncip   |f 20   |g y-gencatlg 
955 |b xj05 2012-05-17 z-processor   |i xj05 2012-08-14 (telework) to BCCD   |t xj05 2012-09-19 to BCCD