Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Boston, Massachusetts: Harvard Business Review Press.
Citação norma ChicagoKim, W. Chan., và René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Citação norma MLAKim, W. Chan., và René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.