Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Boston, Massachusetts: Harvard Business Review Press.
Chicago Style CitationKim, W. Chan., i René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Cita MLAKim, W. Chan., i René Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
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