Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Harvard Business Review Press,
2015
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| Edition: | Expanded edition |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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