The innovator's field guide : market tested methods and frameworks to help you meet your innovation challenges /

"A step-by-step guide to successfully transforming any organization. It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "inn...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Skarzynski, Peter.
Tác giả khác: Crosswhite, David, 1961-
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: San Francisco, CA : Jossey-Bass, 2014
Phiên bản:First edition.
Những chủ đề:
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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245 1 4 |a The innovator's field guide :   |b market tested methods and frameworks to help you meet your innovation challenges /   |c Peter Skarzynski and David Crosswhite. 
250 |a First edition. 
260 1 |a San Francisco, CA :   |b Jossey-Bass,   |c 2014 
300 |a 277 pages ;   |c 21 cm 
336 |a text   |2 rdacontent 
337 |a unmediated   |2 rdamedia 
338 |a volume   |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "A step-by-step guide to successfully transforming any organization. It is well recognized that succeeding at innovation is fundamental in today's hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call "innovation" is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the "why" to the "how" of making innovation happen, for leaders and practitioners inside organizations of all sizes.Written by two pioneers in the field of embedding innovation in organization, The Innovator's Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions, tools, and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas, techniques, and leading practices Describes common obstacles and offers practical solutions Any leader or professional who needs concrete solutions--right now--to the critical challenges of innovation will find invaluable aid in the practical, easy-to-understand, and market-tested approaches of The Innovator's Field Guide"--   |c Provided by publisher. 
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700 1 |a Crosswhite, David,   |d 1961- 
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