Playing to win : how strategy really works /

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Detalles Bibliográficos
Autor principal: Lafley, A. G.
Otros Autores: Martin, Roger L.
Formato: Libro
Lenguaje:English
Publicado: Boston, Massachusetts : Harvard Business Review Press, 2013
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Tabla de Contenidos:
  • Strategy = choice
  • What is winning?
  • Where to play
  • How to win
  • Playing to your strengths
  • Managing what matters
  • Thinking through strategy
  • Shortening your odds.