Comparative rhetoric an historical and cross-cultural introduction

Comparative Rhetoric is the first book to offer a cross-cultural overview of rhetoric as a universal feature of expression, composition, and communication. It begins with a theory of rhetoric as a form of mental and emotional energy which is transmitted from a speaker or writer to an audience or rea...

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Tác giả chính: George A. Kennedy
Ngôn ngữ:Undetermined
English
Được phát hành: New York Oxford University Press 1998
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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245 0 |a Comparative rhetoric 
245 3 |b an historical and cross-cultural introduction 
245 0 |c George A. Kennedy 
260 |a New York 
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260 |c 1998 
300 |a 238 p. 
300 |b ill. 
300 |c 24 cm 
520 |a Comparative Rhetoric is the first book to offer a cross-cultural overview of rhetoric as a universal feature of expression, composition, and communication. It begins with a theory of rhetoric as a form of mental and emotional energy which is transmitted from a speaker or writer to an audience or reader through a speech or text. In the first part of the book, George Kennedy explores analogies to human rhetoric in animal communication, possible rhetorical factors in the origin of human speech, and rhetorical conventions in traditionally oral societies in Australia, the South Pacific, Africa, and the Americas. Topics discussed include forms of reasoning, the function of metaphor, and the forms and uses of formal language. The second part of the book provides an account of rhetoric as understood and practiced in early literate societies in the Near East, China, India, Greece, and Rome, identifying unique or unusual features of Western discourse in comparison to uses elsewhere. The concluding chapter summarizes the results of the study and evaluates the validity of traditional Western rhetorical concepts in describing non-Western rhetoric 
650 |a Rhetoric; Ancient 
700 |a George A. Kennedy 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh