Strategic management process, content and implementation

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy

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Detalles Bibliográficos
Autor principal: Macmillan, Hugh
Otros Autores: Hugh Macmillan; Mahen Tampoe
Lenguaje:Undetermined
English
Publicado: Oxford,New York Oxford University Press 2000
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