Intangible assets values, measures, and risks
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively ac...
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| Idioma: | Undetermined English |
| Publicado em: |
Oxford,New York
Oxford University Press
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area |
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| Descrição Física: | xvi, 537 p. ill. 25 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0199256934 9780199256938 |