Entrepreneurship and new venture management
This is a step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to either bu...
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| Idioma: | Undetermined English |
| Publicat: |
Oxford,New York
Oxford University Press
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | This is a step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects |
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| Descripció física: | 285 p. 24 cm |
| ISBN: | 0195718518 9780195718515 |