The management of technological innovation strategy and practice
The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines...
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Tác giả chính: | |
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Ngôn ngữ: | Undetermined English |
Được phát hành: |
Oxford ; New York
Oxford University Press
2008
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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Tóm tắt: | The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI |
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Mô tả vật lý: | xxvii, 373 p. ill. 26 cm |
số ISBN: | 9780199208531 |