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ions competing in today's rapidly changing technological markets are faced with the challenges of "dualism," that is, operating efficiently in the present while innovating effectively for the future. Managers and leaders within these organizations not only have to focus on current mar...
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| Idioma: | Undetermined English |
| Publicado em: |
New York
Oxford University Press
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | ions competing in today's rapidly changing technological markets are faced with the challenges of "dualism," that is, operating efficiently in the present while innovating effectively for the future. Managers and leaders within these organizations not only have to focus on current market success and profitability, but must also introduce the next generation to technical advances and product or service attributes that will sustain and even augment their continuing global competitiveness. Designed for courses within business, engineering, and executive education programs, The Human Side of Managing Technological Innovation provides a variety of approaches and perspectives on issues critical to the effective leadership of technical professionals and crossfunctional teams throughout the innovation process |
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| Descrição Física: | xvii, 618 p. Minh họa 24 cm |
| ISBN: | 0195096940 9780195096941 |