The
In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hund...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
New York
Oxford University Press
2000
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01444nam a2200253Ia 4500 | ||
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001 | TVU_12308 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 0195131444 | ||
020 | |a 9780195131444 | ||
041 | |a eng | ||
082 | |a 658.11 | ||
082 | |b A104 | ||
100 | |a Bhidé, Amar V. | ||
245 | 4 | |a The | |
245 | 0 | |c Amar V. Bhidé | |
260 | |a New York | ||
260 | |b Oxford University Press | ||
260 | |c 2000 | ||
300 | |a xx, 412 p. | ||
300 | |c 24 cm | ||
520 | |a In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hundreds of successful ventures, the author finds that the typical business has humble, improvised origins. Well-planned start-ups, backed by substantial venture capital, are exceptional. Entrepreneurs like Bill Gates and Sam Walton initially pursue small, uncertain opportunities, without much capital, market research, or breakthrough technologies. Coping with ambiguity and surprises, face-to-face selling, and making do with second-tier employees is more important than foresight, deal-making, or recruiting top-notch teams | ||
650 | |a New business enterprises; Entrepreneurship | ||
700 | |a Amar V. Bhidé | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |