APA Citation

Percy, L., & Larry Percy; John R. Rossiter; Richard Elliott. (2001). Strategic advertising management. Oxford,New York: Oxford University Press.

Chicago Style Citation

Percy, Larry, and Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.

MLA Citation

Percy, Larry, and Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.

Warning: These citations may not always be 100% accurate.