Percy, L., & Larry Percy; John R. Rossiter; Richard Elliott. (2001). Strategic advertising management. Oxford,New York: Oxford University Press.
Chicago Style CitationPercy, Larry, i Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.
Cita MLAPercy, Larry, i Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.