Percy, L., & Larry Percy; John R. Rossiter; Richard Elliott. (2001). Strategic advertising management. Oxford,New York: Oxford University Press.
Style de citation ChicagoPercy, Larry, et Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.
Style de citation MLAPercy, Larry, et Larry Percy; John R. Rossiter; Richard Elliott. Strategic Advertising Management. Oxford,New York: Oxford University Press, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.